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Reaction to Green Dot's GoBank

Adam Rust's picture

Posted January 15, 2013

Green Dot introduced GoBank, its new mobile checking account, at a presentation in San Francisco today. GoBank is such a change from the traditional Green Dot prepaid card that it is hard to know where to start in talking about it. Even Green Dot seems ready for some surprises - they are rolling out the card on a limited release for now, and they may make updates to the card's features as often as every two weeks. But count me impressed because it is very affordable, it does a lot, and it gives people plenty of opportunities to tailor how they do their banking.

You may have noticed that banks are about as hesitant to change as can be. One survey said that consumers see banks as

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