The new survey on banks is out from JD Power & Associates. The survey finds that people are growing increasingly unhappy about the level of service that they get at their bank. The survey covered experiences last year, before the credit crisis really took over the attention of the public. Presumably, that was also at a time when banks were operating at full speed.
The survey says that consumers resent high fees. They also find it maddening that it can be so difficult to reach a real live person.
I thought of a few things that banks should do, for free.
Someone at your bank should be able to text or email a consumer when a check clears. This would cost little, but it would increase the certainty that a borrower feels about their funds. Since banks are at liberty to process checks in a relatively large time frame, this is especially important.
They ought to offer live customer service from a person in the United States. It is true that lower-cost services can be had overseas. Banks should reach a higher standard, though, given that they tap so many government resources to provide their products.
Banks should provide free deposits to stored value cards on electronic transactions. This would transform the “bottom of the pyramid” experience with regard to financial services.
Fraud protection should be for everyone. Right now, if you have VISA or Mastercard, you are entitled to some good protections on wrongful charges. If you have another card, though, the Federal Reserve puts very few requirements in place to require more protections.
You should be able to choose to have paperless statements. Preferably, you should be able to say that you would like paperless statements on an account-by-account basis. You should be able to say that you’d like to have your savings account delivered paperless, while still getting mail on your checking account.