Advance America CEO Patrick O’Shaughnessy tried to link his payday loans with recent research about cash constraints
among many households. In an earnings call with investors on July 29th, he said:
“Our customers virtually all of them have a banking relationship, choose from a variety of credit options offered by any number of financial services providers. Ultimately, their decisions are based on value, service, reliability and convenience. They turn to Advance Americabecause ourservice does suit their needs.
As one customer in the You Might Be Surprised campaign told us, the reality of it is that you are not always going to have what you need. And so sometimes as working adult, you know that you have a responsibility to provide for your family. And if it requires you needing to get that help, then that’s an alternative sometimes you have to take. You don’t always want to ask your family to borrow money, you don’t always want to go to a friend, you ultimately want to have a second option.
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