NetSpend announced plans last week to sell shares through an initial public offering.This is an important moment in the prepaid field, and when coupled with the Green Dot IPO this week, it should signal that the prepaid card market is maturing.
We know that prepaid cards matter, because they may be the main financial tool for the unbanked market in the near future. The FDIC says that 60 million adults, or about one in four in the US, are unbanked. Even though these individuals don’t use a bank, they still make payments. In 2009, they sent about $1.1 trillion. That’s a lot of money. Prepaid cards are only beginning to reach this market. According to NetSpend, about one in six unbanked has a prepaid card for some purpose. NetSpend has more than 2 million card accounts right now.
About NetSpend
There are two private equity firms with existing investments in NetSpend: JLL Partners and Oak Investment Partners. Oak has a controlling stake. JLL catches my attention, though.
JLL Partners is a mid-stage investment in New York. JLL has some of the characteristics of Sequoia, a private equity firm that has a stake in Green Dot. Like Sequoia, JLL is not focused on one sector. Aside from NetSpend, they have positions in an overhead door company, a community bank, an aerospace manufacturer, and a pharmaceutical research firm. Actually, to say that they have no focus is not quite true, because they are very active in health care and pharmaceuticals.
Still, they are like Sequoia in that they do have exposure to more than one firm in the financial services market, and (more…)