Comments on: Back-On-Feet Bank Seeks Overdraft User for Fun, Fees, Maybe LTR

By: An Easy Way to Stop Overdraft Fees | Get Bank Smart

An Easy Way to Stop Overdraft Fees | Get Bank Smart — Wed, 18 Aug 2010 01:20:59 +0000

[...] Banks know very well that a small portion of customers account for a large portion of overdraft fees. That’s why they scrambled so much to get everyone to make a decision about overdraft coverage before August 15. They needed to reach out to that 10 percent of customers who account for almost 90% of overdraft fee income. An article detailing the way banks tried to lure in those chronic payers of overdraft fees is at BankTalk here. [...]

By: How Banks Market Overdraft Protection to Consumers | Get Bank Smart

How Banks Market Overdraft Protection to Consumers | Get Bank Smart — Thu, 05 Aug 2010 23:50:26 +0000

[...] how banks are marketing high overdraft customers to keep with the product. The full article is here. They’re looking for a different type of person. They are seeking to find the co-dependent [...]

By: Tweets that mention Back-On-Feet Bank Seeks Overdraft User for Fun, Fees, Maybe LTR | Bank Talk -- Topsy.com

Fri, 30 Jul 2010 23:38:57 +0000

[...] This post was mentioned on Twitter by CRA-NC, Mike De Los Santos. Mike De Los Santos said: Bank Seeks Overdraft User for Fun, Fees http://bit.ly/bME5yL [...]