Liberty Tax Wants the Johnsons

Liberty Tax has a new radio and internet promotion that prompts a bit of a chuckle.  Here is a link: You have to cue up the radio by clicking on the “go” triangle.

The promotion gives any person with the name “Johnson” a free federal e-file (a $9.95 value) at Liberty Tax.  The Basic E-file is Liberty’s basic tax prep service. It serves people who don’t itemize, don’t have a mortgage or children, and want to use a short form.  The basic service also “features” an opportunity to get a nifty refund anticipation loan.

I have to wonder why they would pick “Johnson.”  Why?  Granted, there are a lot of Johnsons – more than 2 million, according to Liberty’s own reference from Census.

I know one Johnson out there that might not want Liberty’s free promotion. Magic Johnson has been shamelessly promoted Jackson Hewitt’s products for a few years.

Jackson Hewitt has their own promos.  If you have access to a computer, you can download a $20 coupon here.

Liberty’s most persuasive promo has been the Send a Friend program. If you convince your “friend” to take their tax work to Liberty, they will send you $20 good toward your return.

What a bunch of Johnsons.