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Bank Talk Year in Review

Adam Rust's picture

Posted January 3, 2011

I would like to begin the new year by talking about the growth in Bank Talk's readership during 2010.

In January, Bank Talk was generating about 150 hits per day.  By the end of the year, more than 2,000 people

visited our site on any given day. Traffic tended to be much higher on weekdays.

BankTalk Traffic, 2010

Bank Talk provides information on subjects that are under-reported in  the mainstream press. You will be hard-pressed to find information about refund anticipation loans in your local newspaper. It would be even more unlikely that you would see a television stating devoting time to this topic. Other credit products, such as buy-here-pay-here car lots and pawn shops, elicit little attention as well.

I believe that the attention devoted to issues that surround the unbanked will grow. I expect that traditional media will see how many households lack a savings or a checking account.

This chart shows that Bank Talk's traffic soared in August and then again in October.

I believe that the Bank Talk readership is made up of tax preparers, refund anticipation loan providers, investors, prepaid card firms, banks, media, and bank regulators. I am surprised by the lack of involvement on the part of consumer advocates. Going forward, I think this site would benefit if commenters would identify themselves if they have some professional relationship to these issues.